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Privacy Policy

Effective Date: March 5, 2026 | Last Updated: March 5, 2026

Aura Holdings Group, LLC, doing business as Aura Events Center (“Aura,” “we,” “our,” or “us”), is committed to protecting the privacy of every person who visits our website, inquires about our venue, books an event, or attends one of our experiences. This Privacy Policy explains what personal information we collect, how we use it, when we may share it, and what rights you have with respect to your data.

This Policy applies to information collected through our website at yournashvilleevent.com, our event booking and inquiry forms (powered by Tripleseat), our social media channels, and any direct communications with our team. By using our website or submitting an inquiry, you agree to the practices described in this Policy.

Note on Tennessee Law: The Tennessee Information Protection Act (TIPA), effective July 1, 2025, applies to businesses meeting specific revenue and data volume thresholds. Regardless of whether TIPA directly applies to Aura at any given time, we have drafted this Policy to reflect its principles and intend to maintain privacy practices consistent with recognized frameworks, including the NIST Privacy Framework, as part of our commitment to responsible data stewardship.

1. Information We Collect

We collect personal information in the following ways.

  1. Information You Provide Directly

    When you contact us, submit an event inquiry, complete a booking form, or communicate with our team, we may collect:

    • Full name and title
    • Email address and phone number
    • Company or organization name
    • Event details including type, date, estimated guest count, and budget
    • Billing and payment information (processed securely through our payment processors)
    • Correspondance and messages you send to us
    • Any other information you voluntarily provide in forms or communications
  2. Information Collected Automatically

    When you visit yournashvilleevent.com, we and our third-party service providers automatically collect certain technical information, including:

    • IP address and general geographic location
    • Browser type, operating system, and device information
    • Pages visited, time spent on pages, and navigation paths
    • Referring URLs and search terms that led you to our site
    • Cookie and tracking technology data (see Section 5 below)
  3. Information from Third Parties

    We may receive information about you from third parties, including:

    • Event planning platforms and booking software providers (including Tripleseat)
    • Social media platforms when you interact with our pages or content
    • Lead generation forms hosted on third-party advertising platforms, such as Meta (Facebook/Instagram)
    • Referrals from event planners, vendors, or other partners
    • Publicly available business information

2. How We Use Your Information

We use the information we collect only for the purposes described below. We do not collect personal information beyond what is reasonably necessary for these stated purposes, and we do not repurpose your data without your consent. We strictly use the information collected via social media lead generation ads to contact you regarding your inquiry, and we will never sell this data.

  • Event Booking and Services: To process event inquiries, prepare proposals, confirm bookings, coordinate event logistics, and fulfill our contractual obligations to you.
  • Communications: To respond to your questions, send booking confirmations, share event-related updates, and provide customer support.
  • Marketing and Promotions: With your consent where required, to send information about upcoming events, special offers, and news from Aura Events Center. You may opt out at any time (see Section 7).
  • Website Improvement: To analyze how visitors use our website, identify areas for improvement, and enhance the overall user experience.
  • Legal and Compliance: To comply with applicable laws, respond to legal requests, enforce our agreements, and protect the rights and safety of Aura, our team, and our guests.
  • Business Operations: To manage our internal records, process payments, coordinate with vendors, and operate our venue efficiently.

3. How We Share Your Information

We do not sell your personal information to third parties. We do not use your personal information for targeted advertising or profiling. We may share your information only in the following limited circumstances:

  1. Service Providers and Vendors

    We work with trusted third-party companies that help us operate our business and website. These may include:

    • Event booking and venue management platforms (including Tripleseat)
    • Payment processors and financial institutions
    • Email marketing and communications platforms
    • Website hosting and analytics providers (including Google Analytics)
    • Preferred event vendors (caterers, photographers, planners) when required to fulfill your event

    These service providers are authorized to use your information only as necessary to provide services to us and are bound by confidentiality obligations. Text messaging opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of text message services required to deliver those messages.

  2. Legal Requirements

    We may disclose your information if we believe disclosure is required or permitted by law, including to comply with a subpoena, court order, government request, or other legal process, or to protect the rights, property, or safety of Aura, our guests, employees, or the public.

  3. Business Transfers

    In the event of a merger, acquisition, sale of assets, or other business transaction, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have regarding your information.

  4. With Your Conset

    We may share your information for other purposes with your explicit consent.

4. Data Rentention

We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, including for the duration of our business relationship with you, and for a reasonable period afterward to comply with legal obligations, resolve disputes, and enforce our agreements.

Event booking records are typically retained for a minimum of seven (7) years in accordance with standard business and tax recordkeeping requirements. When information is no longer needed, we dispose of it securely.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve functionality and analyze site usage. Cookies are small data files stored on your device that help us recognize returning visitors, understand how our site is used, and improve your experience.

We may use the following types of cookies:

  • Essential Cookies: Necessary for the website to function properly. These cannot be disabled without affecting core functionality.
  • Analytics Cookies: Help us understand how visitors interact with our site through services like Google Analytics. Data collected is aggregated and anonymous. For more on Google’s privacy practices, visit policies.google.com/privacy.
  • Marketing Cookies: Used to deliver relevant content and track the effectiveness of our marketing communications, with your consent where required.

You may control cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing ones. Please note that disabling certain cookies may affect the functionality of our website. For more information on managing cookies, visit www.allaboutcookies.org.

6. Third-Party Links and Platforms

Our website may contain links to third-party websites, including social media platforms such as Instagram, and event management tools such as Tripleseat. This Privacy Policy does not apply to those third-party sites or services. We encourage you to review the privacy policies of any third party before providing them with your personal information.

Aura Events Center is not responsible for the privacy practices or content of any third-party websites or services.

7. Your Choices and Rights

You have the following rights with respect to your personal information. We will respond to all verifiable requests within 45 days of receipt. If additional time is needed due to the complexity or volume of requests, we will notify you within the initial 45-day window and may extend our response by up to an additional 45 days. If we decline your request, we will explain why and provide instructions on how to appeal that decision. We will respond to any appeal within 60 days.

  • Access: You may request a copy of the personal information we hold about you.
  • Correction: You may request that we correct inaccurate or incomplete information.
  • Deletion: You may request that we delete your personal information, subject to certain legal exceptions (such as records we are required to retain by law).
  • Opt-Out of Marketing: You may unsubscribe from our marketing communications at any time by clicking the “Unsubscribe” link in any email, by texting STOP in response to any SMS message, or by contacting us directly. Opting out does not affect transactional communications related to an active booking.
  • Opt-Out of Sale or Targeted Advertising: We do not sell your personal information and do not use it for targeted advertising or profiling. No opt-out mechanism for these activities is required because we do not engage in them.
  • Data Portability: Where applicable, you may request that we provide your information in a portable, commonly used format.
  • Restrict Processing: In certain circumstances, you may request that we limit how we use your information.
  • Appeal: If we decline a request to exercise any of the above rights, you may appeal that decision by contacting us in writing at the address in Section 10. We will respond to your appeal within 60 days and, if the appeal is denied, will provide information on how to contact the Tennessee Attorney General’s Division of Consumer Affairs.

To exercise any of these rights, please contact us using the information provided in Section 10 below. We may need to verify your identity before processing certain requests. We will not discriminate against you for exercising your privacy rights.

8. Children's Privacy

Our website and services are intended for adults and are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 without verifiable parental consent. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will take prompt steps to delete that information.

9. Data Security

We take the security of your personal information seriously and implement reasonable administrative, technical, and physical safeguards to protect it from unauthorized access, disclosure, alteration, or destruction. These measures include secure data transmission protocols, access controls for our systems and personnel, and vendor agreements that require appropriate data protection standards.

Our privacy practices are designed to reasonably conform to recognized standards for data security and privacy risk management, including the principles of the National Institute of Standards and Technology (NIST) Privacy Framework.

However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. If you have reason to believe your interaction with us is no longer secure, please contact us immediately.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information — including requests to exercise your rights or to appeal a decision — please contact us:

Aura Holdings Group, LLC

d/b/a Aura Events Center

2020 Lindell Ave, Nashville, TN 37203

615-931-2335

Website: yournashvilleevent.com

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this page and, where appropriate, provide additional notice such as a banner on our website or an email notification.

Where our privacy practices are designed to conform to a recognized framework such as the NIST Privacy Framework, we will endeavor to update this Policy within two years of any material revision to that framework.

We encourage you to review this Policy periodically to stay informed about how we protect your information. Your continued use of our website or services after any changes constitutes your acceptance of the updated Policy.

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